SIPA's 25th Annual Mid-Year Marketing Conference | December 8-10, 2008
Planet Hollywood Resort & Casino | Las Vegas, NV

SIPA thanks the Conference Chairs:
Leslie Davidson, President, Davidson Direct
RD Whitney, CEO, Caroo Media USA (a division of www.Tarsus.com)

We hope you enjoyed SIPA in Las Vegas, December 8-10, at the Planet Hollywood Resort and Casino for the 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.

Post-conference materials

1.1       Solving the Interactive Puzzle
Tim Bourgeois, CEO, PixelBridge.com

Link to Tim Bourgeois' presentation materials

1.3        35 Best Ways to Make Money Using the Internet
Stoney deGeyter, President & Founder, Pole Position Marketing

Link to Stoney deGeyter's presentation materials

2.2        SEO for Newsletter Publishers: Partnering with Google to Prioritize Online Content Development & Drive Targeted Website Traffic

	Don Nicholas, Managing Director, Mequoda Group, LLC
	Kim Mateus, Senior Partner, Mequoda Group, LLC

Link to Mequoda's presentation materials

2.4     New-wave PR– Panel of Experts
Dana Todd, Chief Marketing Officer, Newsforce; Chair, SEMPO (Search Engine Marketing Professional Organization)

Link to Dana Todd's presentation materials

3.1        Discover the Holistic Marketing Guru in YOU
Christopher Spencer, Vice President, Immersa Marketing

Link to Christopher Spencer's presentation materials

3.2        Online Reputation Management
Simon Heseltine, Director of Search, Serengeti Communications

Link to Simon Heseltine's presentation materials

3.3        Vertical Search as a New and MUST Media Adaption for B2B Publishers and Trade Shows
Jason A. Prescott, CEO, TopTenWholesale.com

Links to Jason Prescott's presentation materials:
Vertical Search Report 2008
Vertical SE Research Slackbarshinger

3.4      Beyond Google: Dramatically Reduce Your Marketing List Costs
Game-Changing Techniques for Building Prospect Lists from deep within the Internet
Donato Diorio, Chief Executive Officer, Broadlook Technologies

Link to Donato Diorio's presentation materials

General Session – Traditional Marketing: What’s Working, What Isn’t, And How to Integrate Your Marketing Mix
Laurie Donnelly, Director Business Development, Abacus

Link to Laurie Donnelly's presentation materials

Keynote – Growing Revenue Profitably In A Multi-channel World
Sarah Rotman Epps, Analyst, Forrester Research, Inc.

Link to Sarah Rotman Epps' presentation materials

4.1      Why Green Marketing?  Reduce costs, Enhance Brand and Increase Profitability
Kathleen Gilligan, Partner & Co-Founder, EcoStrategy Group

Link to Kathleen Gilligan's presentation materials

4.2     Testing Joint Session: These Test Results Get You Market Share: How to use the Google Site Optimizer tool for multivariate analysis
Greg Krehbiel, Director of Marketing Operations, Kiplinger

Links to Greg Krehbiel's presentation materials:
Presentation Part 1
Presentation Part 2

4.3      Getting the Most From Your Analytics: Using Your Analytics to Understand How Electronic Marketing is Performing
Joy Brazelle, Director of Analytics, Serengeti Communications Inc.

Link to Joy Brazelle's presentation materials

4.4      How You Can Leverage Online Tools To Create Some Serious Marketing Buzz
Ben Bassi, CEO, CommonPlaces e-Solutions

Link to Ben Bassi's presentation materials

See overview of conference program