SIPA’s most comprehensive textbook covering every aspect of launching and managing a successful, for-profit, subscription newsletter. Valuable advice and information for both seasoned professionals and those just getting started.

If you buy only one book on newsletter publishing, make it The Ultimate Guide to Newsletter & Specialized-Information Publishing! Get answers to your questions about the industry in the following chapters:

• Launching a Newsletter
• Newsletter Design
• Editorial
  
• The Basic Elements of Direct-Mail Marketing
• Advanced Marketing
• International Marketing
• Renewals
• Fulfillment
• Accounting and Finance
• Technology For Newsletter Publishers
• Customer Service
• The U.S. Postal Service
• Newsletter Audits
• Ancillary Products
• Legal Issues
• Buying and Selling Newsletter Properties

Special feature: 17 Publisher’s Profiles detailing the accomplishments of SIPA members.

The book draws on the experience of a slew of specialty information publishers and top industry consultants.

Member Price: $20.00
Non-Member Price: $39.50

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