 |
MARKETING DIRECTORS ROUNDTABLE (Full-day)
($199 per person, SIPA members only.
Limited to 30 people.)
Moderators:
Jim Bell, Director of Marketing,
IOMA
Denise Elliott, Vice President, Sales & Marketing,
The Kiplinger Washington Editors, Inc.
This full-day roundtable meeting is only for senior-level marketers.
Bring your marketing questions to the table, and you’ll walk
away with proven solutions. You set the agenda with a pre-conference
questionnaire. Topics may include:
• Getting the most out of your marketing dollars
• Tips for creating killer copy — online and offline
• Effective landing page strategies
• Creative pricing models for bulk sales and site licenses
• Integrating your offline efforts with your online marketing
• Cost-effective pay-per-click campaign management
• Building e-letter lists and boosting the revenue per subscriber
• Or anything else you wish to discuss!
WEB DEVELOPERS ROUNDTABLE (1:00 –
5:00 PM)
(SIPA members: $149 per person, non-members:
$199. Limited to 20 people.)
Moderator:
Richard Burke, Vice President,
Technology, Financial Operations Networks, LLC
Start benefiting from the successes and failures of your IT peers.
This half-day event will allow senior technology experts to swap
ideas on front-end systems, back-end systems and anything else the
group collectively chooses to explore. You set the agenda with a
pre-conference questionnaire. The real value will be your new network
of colleagues to call on throughout the year as you build your company’s
Web capabilities.
SEARCH MARKETING WORKSHOP:
FROM STRATEGY TO EXECUTION TO MEASURING (1:00 – 5:00 PM)
(SIPA members: $149 per person, non-members: $199.)
Workshop Leader:
Bill Barnes,
Executive Vice President & Co-Founder, Enquiro Search Solutions
Inc.
In this half-day program we will cover all of the bases that make
up a successful search-marketing program. Starting with conceptualizing
the program that will work within your resources and budget, we’ll
explore the various strategies that have a proven track record.
We’ll do a deep dive into the execution of your search program,
learn the details of setting up and running a sponsored campaign,
landing-page development and testing, and SEO techniques and strategies.
We’ll review what is available for analytics solutions and
then discuss what to measure and why.
You can expect both a strategic and technical in-depth look at these
search-marketing cornerstones:
- Search Engine Optimization
- Sponsored Search
- Analytics
- Content Management Systems
You will leave this half-day program with ready-to-implement ideas
and strategies, whether you are just setting up a search-marketing
program or have been at it for a while. Once you sign up you will
be encouraged to forward your URL and a brief description of your
company so that a more personalized approach can be taken in this
session.
Register today! Call SIPA at (703)610-0260
or (800)356-9302
or register
online here.
|
|
|
|
