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Thursday, December 13, 2007
1:30 – 2:30 PM – Roundtable Session I
This is your opportunity to exchange great ideas with great people
during two half-hour roundtable discussions on niche topics. The
discussions are your chance to share what’s working for you,
learn from your peers and meet others with similar interests.
1. Online Prospecting and Content Distribution: The Role
of Free Reports and E-zines – Wendy
Montes de Oca, Agora Publishing/Early to Rise
2. Building Your E-mail Database – Cindy
Carter, FDANews
3. E-mail Deliverability – Current Landscape
– Spencer Kollas, Strong Mail
4. The State of Online Metrics: Driving the Internet Marketing
Evolutions – What Are the Right Ones to Look At?
– Mark Brooks, The Motley Fool
5. Acquisition Email Exposed: Looking under the Hood of
the E-mail List Rental Business– Jesse DeLorenzo,
Evolve Online
6. Marketing for Audio Conferences and Webinars
– Andy McLaughlin, PaperClip Communications
7. Analytics: Web Analytics an Hour a Day –
Avinash Kaushik, Analytics Evangelist
8. Understanding Google AdWords ROI – Richard
Burke, Financial Operations Networks
9. Testing: What’s Working with Landing Pages, E-mails,
Copy, Lists, etc. – Don Nicholas, Mequoda Group
10. Cost-Per-Lead and Co-registration Marketing
– Jay Schwedelson, Worldata
11. Best Strategies for Retaining Your Customers –
Mary Lou Probka, Inside Mortgage Finance Publications, Inc.
12. Creating Profitable Partnerships with Associations
– Scott Accatino, McMurry Inc.
13. Developing Landing Pages That Work –
Todd Lebo, Kiplinger Washington Editors, Inc.
14. Can Blogging Really Make You Money? –
Melanie Matthews, Healthcare Information Network
15. Community Building – Mike King, Lawrence
Ragan Communications
16. SEO/SEM – What it Means for Your Business
– Matt Naeger, Impaqt
17. The Marketing Mix: Are You Covering All of the Marketing
Channels to Promote Your Brand/Product? – Linda Smith,
NIBM
Friday, December 14, 2007
8:30 – 9:00 AM – Roundtable Session II
You’ll have another opportunity to share with your peers during
an additional roundtable discussion on niche topics in the marketing
arena. Come prepared to share what’s working with your SIPA
network.
1. SEO: Choosing the “Right” Keywords
– Tom Lynch, ePublishing
2. Profitable Joint Ventures and Revenue Sharing –
Jay Norman, Personnel Policy Service
3. Improving Audio Conference Profitability –
Leslie Davidson, Davidson Direct
4. Battling the Postal Increase – What’s Working
to Reduce Costs? – Helen Hoart, StayWell Consumer
Health Publishing Group
5. Using Continuing Education Credits to Sell Your Audio
Conferences – Jennifer Vaughan, Strafford Publications
6. Using DM to Drive Traffic to Your Website –
Bill Dugan, The Pohly Company
7. Developing and Managing a Website Strategy
– Ed Coburn, Harvard Health Publications
8. Managing and Monitoring Online Forums/Listservs
– Brad Forrister, M. Lee Smith Publishers
9. Making Pay-Per-Click Work – Steve Meyer,
Business 21 Publishing
10. Pricing Online Products – Ira Mayer,
EPM Communications
11. Marketing Success in a Web 2.0 World –
Kim Mateus, Mequoda Group
12. E-mail Deliverability Tips: Tracking Unsubscribes &
Opt-Outs – Marc Haseltine, Inside Mortgage Finance
Publications, Inc.
13. Copy -- From Landing Page to Squeeze to Conversion
... Create Content and Navigation That Sell – Don
Nicholas, Mequoda Group
14. Cross-Selling & Upselling – Increasing Your
Average Revenue per Customer – Dan Oswald, M. Lee
Smith Publishers
15. Maximizing Revenues with Proven Marketing Tweaks
– Jim Bell, IOMA
Register today! Call SIPA at (703)610-0260
or (800)356-9302
or register
online here.
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