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Thursday, December 13, 2007
9:00 – 10:00 AM – Web Analytics: Less Boring
& More Life-Changing Than You Think
Avinash Kaushik
Author, Blogger, Analytics Evangelist
The conventional tools and approaches to mining and analyzing clickpath
behavior have defaulted on their promise of yielding truly useful
and actionable Web analytics data. In their place has emerged Web
Analytics 2.0, a new philosophy and set of technologies that can
help any business person improve customer online experiences and
increase profits.
In this session, Avinash shares insights into the failure of traditional
Web analytics and explains how Web Analytics 2.0 is helping businesses
turn data into a strategic asset. You'll learn how to find the data
you want and how to look at it in a way that empowers you and others
in your organization to take action.
Part evangelism, part pragmatism, part specific road map, you'll
leave the talk with actionable insights that will help you rethink
what it means to measure and drive change using data.
4:00 – 5:00 PM – Information Publishing and
The Power of Community
 David
Gardner
Co-Founder and Co-Chairman, The Motley Fool
Along with his brother Tom, David Gardner has led The Motley Fool's
growth from a single 16-page newsletter in 1993 to a worldwide investment
and financial advisory services company that educates, amuses and
enriches more than 30 million people each month.
In this keynote address, learn first-hand how the Fool has fully
embraced the concept of user-generated content and harnessed the
power of community to fulfill its mission of being the world's best
investment community. You will also learn how David has leveraged
the Fool's community to help transform The Motley Fool into a world-wide
financial resource.
David will showcase one of his most significant accomplishments,
Motley Fool CAPS, a collaborative stock-rating platform that to
date is tracking ratings on more than 5,000 stocks made by hundreds
of thousands of active participants.
Join us for this exciting keynote and learn how to begin harnessing
the power of community in your business.
Friday, December 14, 2007
9:00 – 10:00 AM – B-to-B Research: Marketing
Lead Generation and Nurturing Tactics
 Stefan
Tornquist
Research Director, MarketingSherpa, Inc.
Don’t miss this fast-paced session exploring how to tackle
today’s biggest challenges in B-to-B marketing. Based on the
newest research from MarketingSherpa, we’ll discuss the lengthening
sales cycle, the ever-growing buying committee and competition for
leads. You’ll also get an “exclusive” look at
MarketingSherpa’s Website redesign study.
11:30 AM – 12:15 PM – The Impact of E-mail
Outside of the Inbox
David Daniels
VP and Research Director, JupiterResearch
 Jeanniey
Mullen
Senior Partner and Global Executive Director, E-mail Marketing
& Digital Dialogue Practice, OlgilvyOne Worldwide
What started out more than 30 years ago as a new type of personal
communication has now come of age! E-mail's usage, impact and potential
has grown and changed many times over the years as technology has
tried to catch up to what it can deliver. Now, an integrated aspect
of almost every human's life, e-mail is seen by your prospects and
customers not as a marketing vehicle, but as a life efficiency tool.
If your e-mail program is successful, it can perform more than 100
times better than your competition, and have a significant impact
on brand advocacy and loyalty as well. What is the secret? Understanding
how e-mail impacts your customers when they are not staring at their
inbox.
In this session we will explore the impact that one single e-mail
message can have on your reader in terms of branding advocacy, e-commerce,
viral marketing and offline sales.
Register today! Call SIPA at (703)610-0260
or (800)356-9302
or register
online here.
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