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Marketing During Economic Turmoil: 7 Strategies for Marketers
May 21, 2008
Presented by direct-marketing expert Craig Huey, president of Creative Direct Marketing Group, Inc. (CDMG)
The March 2008 SIPAnars, a four-part series of virtual conferences
(recordings available for free to SIPA members, $179/program to non-members)
- E-mail Deliverability: Tips to Get Through the Filters and
Get to the Inbox as Intended
March 5, 2008
Presented by David Fowler, BlueHornet; Josh Kemp, Paramount Communication; and
Greg Williams, Eagle Publishing; Moderated by Todd Lebo, The Kiplinger Washington Editors, Inc.
- Building Communities to Serve Your Customers
March
12, 2008
Presented by Brad Forrister, M. Lee Smith Publishers; and Ben Heald, Sift;
Moderated by Robin Crumby, Melcrum Publishing
- Winning Strategies for Customer Retention, Upsell & Cross-sell
March
19, 2008
Presented by Melanie Matthews, HIN; and Mark Ziebarth, Bongarde Media Co.;
Moderated by Denise Elliott, The Kiplinger Washington Editors, Inc.
- Growing Your Postal & E-mail Lists
March
26, 2008
Presented by Liz Cherry, The Motley Fool; and Michele Khan, EPM Communications, Inc.;
Moderated by Helen Hoart, StayWell Consumer Health Publishing
Order the CD-ROM
(with audio recording and speaker materials) for our past audio
conferences! Call SIPA at (703)992-9339 or email sipa@sipaonline.com
to order.
How to Write E-mail Subject
Lines
That Increase Your Click-Through Rates by 50%
September 19, 2007
Presented by Bob Bly, copywriter
Dear
Joe: How to Get Up Close and Personal in Direct Mail Copywriting
February 28, 2007
Presented by
Mark Everett Johnson, copywriter
How to
Optimize your Website for Search Engine Results
January 31, 2007
Presented by
Jill Whalen, search engine optimization expert
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