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Rosabeth Moss Kanter is one of the preeminent business thinkers, authors, and teachers of our time. Her book, The Change Masters has been named one of the most influential books of the 20th century. In her recent Harvard Business Review article “Innovation: The Classic Traps,” Dr. Kanter cites the resurgent interest in corporate innovation. Based on her 25 years researching and advising companies through four waves of competitive challenges, she has identified the 4 common mistakes companies make:
Strategy mistakes: high hurdles, narrow scope
Process mistakes: controls too tight
Structure mistakes: loose connections, sharp divisions
Skills mistakes: weak leadership, poor communication
In this discussion, Professor Kanter will discuss these mistakes and the steps you can take to avoid them to keep your innovation strategies on track.
Do not miss this opportunity to hear from a true leader in the field of business innovation.
Cambridge Royal Sonesta Hotel
Five Cambridge Parkway, Cambridge (Boston) Massachusetts.
ON-LINE REGISTRATION Simply click here to register today! Your registration fee includes access to all sessions, keynote, continental breakfast, luncheon, and refreshment breaks.
Contact Kati Fritz at SIPA Headquarters to register now! Call us at (703) 610-0260 or toll-free (800) 356-9302 or via e-mail kfritz@sipaonline.com
Download a registration form and information flyer (PDF) by clicking here.
Learn more and share new insights about the Nuts and Bolt Tactics for the New Publishing Machinery---Grab hold of the levers of e-commerce and the machinery of publishing in the digital era at this exciting, one-day workshop.
Preliminary Schedule
8:30 AM Registration & Refreshments
9:00 AM Roundtable Sessions - Two 45 minute discussions
- Strategies for Building and Refining Your E-mail Database with Guy Crossley, M.Lee Smith Publishers & Kathy Levesque, HCPro
- Site Licenses and Reprints in the Digital Age with Cindy Carter, FDANews
- Website Optimization Strategies with Don Nicholas, Mequoda Group
- E-zines: Building Profits and Customer Loyalty
- Emerging Content Delivery Models with Tom Hagy, LexisNexis Mealeys
- Advertising Revenue Streams for Subscription-Based Publishers with Guy Cecala, Inside Mortgage Finance Publications
- E-mail and Web Copywriting with Peter Schaible, Mequoda Group
- Legal Issues for Digital Publishers: Protect your Copyright, and Protect Yourself from Can-Spam Charges with Tom Curley, Levine Sullivan, Koch & Schulz LLP
10:30AM Refreshment Break
General Sessions
11:00AM to Noon
Moving from Newsletters to Resource Centers and Web Communities Kathy Levesque, HCPro, Bob Brady, Business & Legal Reports, Phil Binkow, Financial Operations Network, & Dan Oswald, M. Lee Smith Publishers
Luncheon - Noon to 1:30PM
Special Luncheon Keynote:
Rosabeth Moss Kanter
Ernest L. Arbuckle Professor of Business Administration
Harvard Business School
1:30 PM - 2:30PM
Web and E-mail Metrics: Gauging Results Without Profit Ratios
Guy Crossley, M. Lee Smith Publishers & Sean Donahue, MarketingSherpa
2:30PM Refreshment Break
3:00PM - 4:00PM
Audioconference Best Practices
Frank Morello, HCPro & Richard Ossoff, Strafford Publishing
4:00PM Expert Panel Wrap Up and Q&A with W. Thomas Hagy, LexisNexis, David Foster, BV Resources, David Schwartz, Niche Builders Inc., Ed Coburn, Harvard Health Publications and Wayne Cooper, Greenhaven Partners (Invited)
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