 |
A unique four-part series
of virtual conferences
brought to members FREE by the
Specialized Information Publishers Association
(Non-members can order a recording for $179)
Wednesday, March 19 Presented by:
Melanie Matthews, HIN; and
Mark Ziebarth, Bongarde Media Co.
Moderated by:
Denise Elliott, The Kiplinger Washington Editors, Inc.
Retaining customers and getting them to buy more from you is critical
to any business. There are some tried-and-true techniques for getting
your renewal notices paid and your customers coming back to you
to buy more products. Is your renewal strategy paying off? Have
you sent your best customers "love gifts?" Do your customers
think of YOUR company and not the competition when they are looking
for an answer to a problem? Is your pricing strategy causing more
harm than good? Are you packaging your products in a way that encourages
your buyers to upgrade?
PRESENTERS
Melanie Matthews is the executive vice president
and chief operating officer of the Healthcare Intelligence Network,
a partnership among several leading healthcare-management publishers
for the online delivery of their exclusive content. Prior to joining
HIN, Matthews was managing editor at Health Resources Publishing,
which produces 19 newsletters primarily in the healthcare industry.
She developed a Website for Health Resources’ managed care
related products and was instrumental in developing the company’s
first online subscription-based directory.
Mark T. Ziebarth, publishing consultant to niche
publishing firms, has been involved with specialized publishing
since shortly before the FFT was invented. Following publisher-level
stints at B2B publisher Phillips Business Information (now Access
Intelligence,) public policy publisher Eagle Publishing, and the
Gilder Group of Companies, a publisher of technology investment
services, Mark was well-positioned in 2003 to partner with private
equity firm (and fellow SIPA member) Greenhaven Partners and acquire
Bongarde Media Co. Bongarde provides timely and cost-effective workplace
safety, environment and HR training solutions all across North America.
Mark holds an A.A, a B.A., and an M.B.A., and can still, occasionally,
recall what all those silly initials stand for. Living now in beautiful
British Columbia, Mark is particularly grateful to the Association—and
its members—who have enriched his professional and personal
life for almost two decades!
Denise Elliott is the vice president, sales and
marketing, at The Kiplinger Washington Editors, Inc., where she
is responsible for the circulation/sales efforts for five newsletters
with a combined circulation of more than 275,000 and one consumer
magazine with more than 800,000 subscribers. Founded in 1920 by
W.M. Kiplinger, the company developed one of the nation’s
first successful newsletters in modern times. The Kiplinger
Letter, launched in 1923, remains the longest continually published
newsletter in the United States. Denise is also responsible for
new product development efforts, content sales, as well as production
and fulfillment. She was previously president of Briefings Publishing
Group. Prior to Briefings, Denise was marketing vice president at
Washington Business Information, Inc. In her nine years there she
held many positions in the marketing and new product development
department. Denise is chair of SIPA’s Marketing Special Interest
Group, serves on the SIPF and SIPA board of directors and is a past
president of the DC Chapter of SIPA.
See details on the other
three SIPAnars:
FREE for SIPA members! Call Kati Fritz at SIPA at (703)992-9339
or email kfritz@sipaonline.com.
Not a member? Call Kati Fritz at SIPA at (703)992-9339
or (800)356-9302 to find out how to join! (Non-members
will be able to purchase CDs of the events for $179 per program.)
|
|
|
|
