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A unique four-part series
of virtual conferences
brought to members FREE by the
Specialized Information Publishers Association
(Non-members can order a recording for $179)
Wednesday, March 12
Presented by:
Brad Forrister, M. Lee Smith Publishers;
and
Ben Heald, Sift
Moderated by:
Robin Crumby, Melcrum Publishing
Social networks, blogs, e-mail listservs and online forums represent
an opportunity for specialized-information publishing companies.
By encouraging customer engagement and collaboration, your customers
can start to feel a sense of ownership of your brands and products.
Attend this audio conference to learn how to protect your brand
and your community when you give your reader the stage and your
competitor visibility to your audience. Hear from a panel of experts
how online communities are increasingly being used by publishers
to grow their businesses.
PRESENTERS
Brad Forrister is vice president of content at
M. Lee Smith Publishers in Brentwood, TN,with oversight over the
company’s editorial content in all media, including newsletters,
books, live conferences, audio conferences, Webinars, training videos
and Websites. He joined the company in 1980 to create the Tennessee
Legislative Service and guided it from the era of index cards to
its modern state as a sophisticated online tool for lobbyists. He
launched the company’s Websites, including HRhero.com, the
site for the company’s family of 60 state-specific employment
law newsletters. He received his undergraduate education at Lipscomb
University and his legal training at Vanderbilt Law School.
Ben Heald is the CEO of Sift, one of the U.K.'s
leading online publishers and provider of publishing solutions to
the publishing, public sector and association markets. Sift has
90 staff, is based in Bristol and had revenues in 2006 of £6.0m.
Ben launched AccountingWEB in May 1997, which is now one of the
largest online professional publishing businesses in the UK with
100,000 members and revenues in 2006 of £1.5m. He also took
responsibility for the subsequent launch of AccountingWEB US, TrainingZone,
LawZone and TravelMole, all similar online publishing businesses.
He acted as the first editor, then community director of AccountingWEB,
then director of communities for Sift. He also took the lead in
raising Sift's two rounds of external finance in 1999 and 2000.
He was appointed CEO of Sift in September 2002.
Having studied psychology at Bristol University, Ben trained as
an accountant with KPMG, spending six years in their London office,
and then three years running his own accounting and consulting practice.
His 11 years at Sift have given him a wide range of experience building
and launching products within the technical sector and running online
publishing businesses.
Robin Crumby is the co-founder and managing director
of Melcrum Publishing, the research and information business with
offices in London, Chicago and Sydney, Australia, with customers
in more than 90 countries. Robin is an expert in international marketing
and specializes in low-cost marketing techniques such as viral,
permission and peer-to-peer marketing. Robin is a member of the
SIPA and the SIPA-UK boards of directors. Robin holds a post-graduate
diploma in European business administration.
See details on the other three SIPAnars:
FREE for SIPA members! Call Kati Fritz at SIPA at (703)992-9339
or email kfritz@sipaonline.com.
Not a member? Call Kati Fritz at SIPA at (703)992-9339
or (800)356-9302 to find out how to join! (Non-members
will be able to purchase CDs of the events for $179 per program.)
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