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A unique four-part series
of virtual conferences
brought to members FREE by the
Specialized Information Publishers Association
(Non-members can order a recording for $179) 
Wednesday, March 5
Presented by:
David Fowler, BlueHornet;
Josh Kemp, Paramount Communication; and
Greg Williams, Eagle Publishing
Moderated by:
Todd Lebo, The Kiplinger Washington Editors, Inc.
There are MANY reasons why your e-mail promotions may be ending
up in a spam folder — or worse, are being blocked all together
and you don't know it! In this hour-long session, we will address
the issues you may be having with permission, list maintenance and
hygiene, message format and content, CAN-SPAM compliance, your e-mail
reputation, whitelisting and authentication. Don't know what half
of these things are? That's OK. You'll not only learn what steps
to take to get your message through, you will also learn what questions
to ask your vendors or in-house staff. The presenters will give
you solutions to your delivery challenges and show you creative
ways to penetrate the inbox of your subscribers. You’ll also
learn about the real-world consequences of failing to abide by industry
best practices.
Attend this conference to learn about:
• Today’s e-mail environment
• CAN-SPAM: The legal requirements of e-mailing
• E-mail performance issues that affect deliverability
• Initiatives and concepts: why your mailing reputation is
critical
• ISP compliant feedback loops and rendering
• Industry groups: who’s minding the store?
• Marketing best practices for maximum deliverability
PRESENTERS
David Fowler brings more than two decades of experience
to BlueHornet. His position, global vice president of deliverability
& privacy services, was created by BlueHornet to ensure continued
e-mail marketing success for clients at a time when the barriers
of entry for inbox delivery are becoming increasingly complex and
too costly to ignore. Among Dave's primary responsibilities is the
ongoing task of introducing new tools and managed strategic services
to optimize online revenue generation techniques through enhanced
e-mail delivery and conversion, including BlueHornet's SureSend™
e-mail deliverability enhancement platform.
David is a recognized e-mail deliverability and privacy expert
sought for his global marketing background. He is an active member
and participant in the International Association of Privacy Professionals
(IAPP). He holds national and regional positions on the Email Service
Provider (ESPC) vendor relations committee and co-chairs the Portland
IAPP/TRUSTe KnowledgeNet. Fowler is also a seasoned speaker and
consultant, with past national and international engagements that
include:
International Association of Privacy Professionals
Federal Trade Commission
InBox Atlanta & San Jose
InBox/OutBox – London
American Marketing Association
Messaging and Anti Abuse Working Group
TRUSTe
Privacy and American Business
Email Insider Summit
His U.S. and European-based senior management experience with such
companies as XO Communications, KPNQwest, Qwest Communications,
Electric Lightwave, GST Telecom and MCI, makes Fowler uniquely qualified
to manage Sarbanes-Oxley regulatory issues and others affecting
publicly traded companies.
Josh Kemp, co-founder of Paramount Communication,
first started within the e-mail industry seven years ago at Premiere
Global Services (formerly known as Xpedite). Josh began as a Campaign
Management Manager, quickly advanced into a Lead Sales Engineering
role, became a top performer as a National Sales Executive and in
2005 became Co-Founder of Paramount Communication Group. During
his rapid ascent Josh has manipulated and troubleshot multiple e-mail
sending platforms, established strong relationships with major ISP’s
and developed a wealth of knowledge on e-mail delivery best practices.
Working jointly with BlueHornet, a top provider of e-mail marketing
tools and Pivotal Veracity, the leader in e-mail delivery and optimization,
has also proved invaluable in helping Paramount clients, such as
Kiplinger and Eagle Publishing, penetrate their recipient’s
inbox at rates they have never experienced before.
Greg Williams, with more than ten years of online
marketing and Web-development experience, has learned some important
lessons about e-mail delivery and the value of an organization’s
online reputation – and he’s willing to share some of
those lessons with SIPA members! As Director of Eagle Publishing’s
E-Business department, Greg earned industry recognition for e-mail
delivery rates and has grown Eagle’s customer file by more
than 400% in 2007. With an average e-mail volume of 20+ million
messages a month (many going to paid subscribers), Eagle’s
e-mail deliverability is critical to its success.
Mr. Williams’ previous experience has included work with
the U.S. Postal Service, XM Satellite Radio and a variety of online
retailers. Websites designed by Greg have been featured on FOX News,
The New York Post, and CourtTV.com.
Todd Lebo has more than 15 years’ experience
in marketing newsletters, magazines and ancillary products in niche
and mass markets. Currently marketing director at The Kiplinger
Washington Editors, he markets both business and consumer publications.
Previously, he was marketing director at the NIBM, publisher of
management, human resources and small business products. Todd got
his start in newsletter publishing with Thompson Publishing Group
marketing human resource and environmental products.
See details on the other
three SIPAnars:
- Wednesday, March 12
Building Communities to Serve Your Customers
- Wednesday, March 19
Winning Strategies for Customer Retention, Upsell & Cross-sell
- Wednesday, March 26
Growing Your Postal & E-mail Lists
FREE for SIPA members! Call Kati Fritz at SIPA at (703)992-9339
or email kfritz@sipaonline.com.
Not a member? Call Kati Fritz at SIPA at (703)992-9339
or (800)356-9302 to find out how to join! (Non-members
will be able to purchase CDs of the events for $179 per program.)
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