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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel,
Washington, DC
Sunday, June 1, 2008
Click here to
see the Pre-Conference Workshops
(additional price to attend)
- WORKSHOP I
9:00 AM – Noon • Search Engine Optimization
— Intensive Training Class
- WORKSHOP II
9:00 AM – 2:30 PM • In a Family Way: Managing
& Growing Your Family-Owned Publishing Business
- WORKSHOP III
9:00 AM – 2:30 PM • Specialized Publishing
Bootcamp: Everything You Need to Know, in a Cost-Effective, One-Day
Package
1:30 – 2:30 PM • Roundtables
(select two topics)
2:30 – 3:15 PM • General Session: Why There’s No "Free Lunch" on the Internet
Stan Katz, Professor, Princeton
University
3:15 – 3:45 PM • Networking Break
3:45 – 4:30 PM • General Session: Creating and Delivering Content for Long-term Customer Engagement
Diana Pohly, President,
The Pohly Company
4:30 – 5:15 PM • General Session: The Third Revolution in Publishing and Intellectual Property
Bill Burger,
VP of Marketing, Copyright Clearance Center
5:15 – 6:30 PM • Cocktail Reception
Monday, June 2, 2008
7:30 – 8:30 AM • Editorial Directors Breakfast
(limited attendance; you must sign up in advance)
7:30 – 8:30 AM • Marketing Directors Breakfast
(limited attendance; you must sign up in advance)
8:45 – 9:15 AM • General Session: The Harvard Business Approach to Success in the New Publishing Environment
Joshua Macht, Executive
Director, Harvard Business Digital
9:20 – 10:00 AM • General Session: Information Wants to be Free (to the End User … but the Advertiser’s Going to Pay)
Chris Schroeder,
CEO, HealthCentral.com
10:00 – 10:30 AM • Networking Break
10:30 – 11:45 AM • Concurrent Breakout Sessions
I
MKG •
Pricing Strategies that Work: How to Price Everything You Offer to Maximize Sales
E-MKG • Using the Web to
Drive Renewable Revenue
RET • Conversion: How Hard
Can It Be?
EDIT • Blogs and Beyond:
Incorporating New Media Content Into Your Offerings
BUS • Mergers & Acquisitions:
An Overview
T-MODELS • New Revenue
From Existing Customers: Are Awards Programs and Sponsorship Sales
in Your Future?
NEW-MODELS • Gulp: 25%
of My 2010 Revenues Are Not Even Conceived Products
Yet!
BONUS • Building Opt-In E-mail Lists the Fierce Way
Noon – 2:00 PM • Luncheon, Annual Meeting
of Members & Howard Penn Hudson Keynote Address: The Publishing Opportunity in the Age
of Citizen Media
Dan Gillmor,
Director, Center for Citizen Media
2:15 – 3:15 PM • Concurrent Breakout Sessions
II
MKG •
Number One Source for New Customers: How to Mine the
Gold from Previous
Customers
E-MKG •
Using Innovation & Creativity to Drive More Online
Business
RET •
When “Enough is Enough”
EDIT •
Editorial and Marketing: Working Together to Attract
and Keep Readers
BUS •
How to Protect Against Plagiarism and Threats to Your Business Reputation
T-MODELS
• Sell Information Products Using 30-, 60- and
90-Minute Seminars:
How to Hire, Train and Manage This Low-Risk Sales Activity
NEW-MODELS
• Leveraging Your Media Asset With a Job Board
BONUS • Can the Spam Filter: Techniques
for Improving Your E-mail
Deliverability
3:15 – 3:45 PM • Networking Break
3:45 – 5:00 PM • Concurrent Breakout Sessions
III
MKG •
Where Have All the Lists Gone?
E-MKG • How to Write E-mail
Marketing Messages and Landing Pages That Rock
RET • Checklist for Generating
Additional Revenue via Touch Points: How to Turn Opportunities
Into Gold
EDIT • Navigating the Web
and Using E-tools to Get Better Stories
BUS • Recruiting &
Retention in the New Publishing Environment
T-MODELS • To Infinity
and Beyond: Taking Your Audio Conferences to New Heights
NEW-MODELS • The Competitive
Advantages of Social Networks and Collaborative Online
Niche Communities
BONUS • 42 Best Ideas in E-mail
and Web Marketing
5:00 – 6:30 PM • Cocktail Reception
Tuesday, June 3, 2008
8:00 – 8:35 AM • Speed Vendoring
(SIPA vendors share best ideas)
8:45 – 9:45 AM • Roundtable Discussions
(select two topics)
9:45 – 10:15 AM • Networking Break
10:15 – 11:15 AM • Concurrent Breakout Sessions
IV
MKG •
Magical Words That Make People Beg to Buy from You
E-MKG • Sure-Fire Online
Marketing Tips for One-Off Sales: Webcasts, Audio Conferences
& Reports
RET • How to Increase Your
Renewals with Irresistible Offers and Premiums
EDIT • Turning Editors
Into Product Developers
BUS • CMS, XML & CYA
- What All Specialized Publishers Need to Know and
Understand About the “Alphabet Soup” of Content Creation
and Distribution in
The Web 2.0 World
T-MODELS • Conference & Convention Planning: How to Save Thousands on Your Next Live Event
NEW-MODELS • Capitalizing
on Your Assets: Building Profit-Generating Academies, Institutes
& Other Profitable Training Programs
BONUS • Web 2.0 for Business:
10 Strategies for Online Profits,
Even in Tough Economic Times
11:30 AM – 12:15 PM • Concurrent Breakout Sessions
V
MKG •
The Marketing Power of Customer Profiling
E-MKG • Build Your E-mail
Marketing Program with “Microsites”
RET • A Welcome (Kit) Opportunity
EDIT • Copyright Law in
the Electronic Age
BUS • Publishing Juice! How to Develop Fresh Ideas for Generating New Revenue, Profits & Customers
T-MODELS • Customer Surveys:
How to Get Information You Can Use by Asking the
Right Questions
NEW-MODELS • Digital Magazine Revenue Generation: With Readership Finally Established, Smart Publishers Are Realizing Big Gains with This New Product
BONUS • 12 New Marketing
Trends for the New Publishing Environment
12:15 – 2:15 PM • Luncheon, Awards Program & Remarks from Dave Barry
Dave Barry,
Humorist and Columnist
2:30 – 3:00 PM • General Session: Search Centric:
The Future of Marketing
Fredrick Marckini,
Founder & Chairman, iProspect
3:00 – 3:30 PM • General Session: Conference Wrap-up: Track
Chairs Share Best Ideas from the Conference
REGISTER
ONLINE NOW!
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