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SIPA's 32nd Annual International
Newsletter & Specialized Information Conference
June 1-3, 2008
The Renaissance Mayflower Hotel
Washington, DC
Monday, June 2, 2008
10:30 – 11:45 AM • Mergers & Acquisitions:
An Overview
It’s been a tough six-to-nine months for the investment-banking
community. Has the M&A party ended? Have we seen the end of
ever-increasing valuations and prices paid for specialized-information
publishers and producers? Battle-scarred bankers Tom O’Connor
of Berkery, Noyes and Scott Peters of Jordan, Edmiston return to
SIPA once again to offer their unique and important perspective
on the state of the M&A marketplace as it relates to our specific
publishing world. If you heard Scott and Tom’s overview last
year, during much rosier times, you’ll certainly want to hear
them again. And if you missed out last year, be sure to arrive early,
because all the seats in front at this session will quickly fill
up.
Tom O’Connor, Managing
Director, Berkery, Noyes & Co., L.L.C.
Scott Peters, Managing Director, Jordan Edmiston
Group, Inc.
2:15 – 3:15 PM • Information Security, Personal
Privacy and Our Brave New World
Shhhh, don’t tell anyone about this session…! Credit-card
fraud and identity theft may seem like far-away concerns…until
it’s your customer data which is misappropriated and abused.
Grab your colleagues and friends and be sure not to miss wordsmith
extraordinaire David Yale (ControlBeaters.com) as he leads a lively
and intriguing discussion on topics ranging from guarding your content
from Internet plagiarism, to the current state of information fraud
via the Web, and how it may be affecting you and your business.
David R. Yale, Direct Marketer
3:45 – 5:00 PM • Recruiting & Retention
in the New Publishing Environment
Last year, SIPA Keynoter Lou Adler challenged each of us to dramatically
alter the way we recruit new employees and improve the way in which
we interview candidates before hiring them… describing a better
process - via “performance profiling” - for ensuring
that who you hire can and will do what you really want done. Well,
now it’s payback time. Through the wonders of modern technology,
Lou will be with us again this year, and will be asking us how we’ve
done! ExecuNet VP Lauryn Franzoni, who has interviewed and hired
hundreds of specialized-information professionals over the years,
and now regularly counsels and advises thousands of them electronically,
will join Lou Adler and discuss what some member companies have
experienced in the last year with their recruiting and retention
efforts, and zero in on one specific — and anonymous SIPA
member organization, who’ll report on the joys and agonies
of doing it “…the Adler way!”
Lou Adler, President, The
Adler Group
Lauryn Franzoni, Vice President, ExecuNet Inc.
Mark Ziebarth, President & CEO, Bongarde Media
Co.
Tuesday, June 3, 2008
10:15 – 11:15 AM • CMS, XML & CYA —What
All Specialized Publishers Need to Know and Understand
about the “Alphabet Soup” of Content Creation and Distribution
in the Web 2.0 World
Back in the “old days,” the most complicated thing about
“newsletter publishing” was figuring out how to replace
the correcting tape on the Selectric typewriter. (If you have to
ask…, forget about it.) Today, specialized publishers think
they have to know all about COTS (commercial off-the-shelf software,)
RSS and XML syndication; SaaS and IaaS; and CMS vs. WCM. Well, where’s
the beef… and where’s the baloney? This panel features
two industry experts, who’ll slice through the hype and get
you to the heart of the matter. UCG business leader Doreen Bieryla
has been on the publishing side of the house since before the Internet
was created. And Bill Barnes of Enquiro has been at the forefront
of developments in Web-based search and optimization. Together,
they’ll take your hands and walk you through all you need
to know about the “alphabet soup” of successful content
creation and distribution in our Web 2.0 world.
Bill Barnes, Enquiro Search
Solutions
11:30 AM – 12:15 PM • Creative Thinking: How
to Develop Fresh Ideas
For more than 15 years, David Newman has been a professional speaker
and trainer. Now an executive with fast-growing Business 21 Publishing,
David has agreed to share some of his insight on and experience
with the incredible value of developing — and maintaining
— a culture of creativity within an organization. And what
makes us think he knows what he’s talking about? Well, he
wrote the book on the subject: “Juiced! How to Get Creative
and Stay Creative in Business and in Life.” Sure to be an
engaging and invigorating presentation, and guaranteed to provide
you with an armful of “creative” ideas to incorporate
into your business … and your life.
David Newman, Business 21
Publishing, LLC
Back
to Overview of Program
Call SIPA at (703)992-9339 or (800)356-9302 to register today,
or:
REGISTER
ONLINE NOW!
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