TUESDAY ROUNDTABLES:

Tuesday, June 5, 2007
8:45 – 9:45 AM

Direct Marketing & Sales Track:

• Offers That Sell – Tips for Creating the Best Marketing Offer
  Craig Huey, Creative Direct Marketing Group, Inc.
  
• Co-Marketing Partnerships: Leverage Your Subscriber & Prospect Databases
  Jay Norman, Personnel Policy Service, Inc.
  
• What’s Working in International Marketing
  Gary Brown, WorldTrade Executive
  

E-Mail Marketing Track:

• E-mail Deliverability: Getting Through the Filters
  Jim Katz, Real Magnet
  
• E-mail Marketing for Audio Conferences
  Chris Morin, Thompson Publishing Group
  
• E-mail ROI – Boosting Your Open & Click-Through Rates
  Greg Krehbiel, Thompson Publishing Group
  

Driving Website Traffic Track:

• Choosing the Right Keywords for SEO
  Tom Lynch, ePublishing
  
• Making Pay-Per-Click Work
  Bill Baird, Baird Direct Marketing, Inc.
  
• Tips to Boost Web Sales with Print Marketing
  Andrew Thorne, Oakstone Publishing LLC
  
• Understanding Google AdWords ROI
  Richard Burke, Financial Operations Network, LLC
  

Consumer Track:

• Testing – What’s Working with Landing Pages, E-mails, Copy, etc.
  Mia White, Agora Publishing
  
• Retention Programs – What Do They Look Like in the Age of Auto Rebill
  Rebekah Hughes, The Motley Fool
  
• Accessing New E-mail Addresses by Renting and Exchanging E-mail Lists
  Chris Binkert, Chris Binkert Consulting
  
• Proven Ways to Build Your Prospect List Organically
  Ari Gersen, Boardroom
  

Editorial Track:

• New Rules for Editorial: Use of New Technologies in the Newsroom
  Debra Wayne, Access Intelligence, LLC
  
• Building Community With Your Audience via Content, Editorial Involvement
  Matt Aukofer, The Kiplinger Washington Editors, Inc.
  
• Harnessing Hidden Talents of Your Editorial Staff
  Don Johnston, AHC Media LLC
  
• Developing/Improving Editorial Skills in Your Staff
  Jim Gutman, Atlantic Information Services
  

Business Track:

• Partnerships/Joint Ventures
  John Novack, HCPro, Inc.
  
• Site License Sales
  Alka Desai, FDANews
  
• New Strategies for Defending Market Position And/Or Penetrating New Markets
  Richard Ossoff, Strafford Publications, Inc.
  

Alternative Business Models – Non-Electronic:

• Audio Conferences: Approaches for Maximizing ROI
  Tom Schubert, Progressive Business Publications
  
• Conferences: Tips for Success
  Mike Matthews, UCG
  
• Becoming a Training Company
  Frank Finn, Douglas Publications
  

Electronic Business Models Track:

• How Niche Sites Generate Revenue by Offering a Job Database
  Tony Lee, Adicio.com
  
• Online Training Modules
  Patrick Murphy, Vicon Publishing
  
• Online Directories and Databases
  RD Whitney, Kennedy Information
  
• Blogs – How Do You Make Money?
  Robyn Greenspan, ExecuNet, Inc.

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