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8:30 AM - Registration Opens
9:00 AM – Noon – "Usability Testing for Publishers
… The Art & Science of Creating User-Friendly Media Websites"
Discover why Website usability equals publishing profitability.
Research has shown that when a usable media Website replaces a hard
to use media Website, revenues immediately climb by as much as 500
percent with no increase in traffic. This gain is compounded by
the fact that happy users are more likely to return to a website
that has met their needs. This results in an ever-increasing, upward
spiral of traffic, revenues and profits.
Learn how to use information architecture, media archetypes, usability
testing and interactive design to create a process that produces
an ever-improving, increasingly usable Website for your publishing
business.
In this three-hour, fast-paced session, you'll:
- Master the 14 guidelines for creating user-friendly media Websites.
- Discover the 7 media Website archetypes that meet user expectations.
- Understand how to incorporate usability testing into every
phase of the design process.
- Comprehend the step-by-step process for designing, redesigning
and iterating a profitable media Website.
- Learn how to perform a do-it-yourself task completion audit
for the three most common types of media Websites.
Usability Testing Workshop Leader:
Don Nicholas, Chief Information Architect, Mequoda Group
8:30 AM - Registration Opens
9:00 AM – 3:30 PM – "Specialized
Publishing Bootcamp: Everything You Need to Know, in a Cost-Effective,
One-Day Package"
- Perfect training for your staffers who are new to our industry…
- Ideal primer for colleagues changing jobs within your organization,
and…
- Cost-effective overview of new trends and emerging practices
within specialized publishing for any employee
Led by industry veteran Mark Ziebarth, this year’s day-long
Bootcamp is broken into 7 separate-but-related “courses.”
Each course is being taught by a noted expert from the specialized
publishing industry, and will deliver tangible, “take-away”
value to each attendee.
Don’t miss this chance to enroll your colleagues and staffers
in this intensive, one-day introduction (or re-introduction!) to
the basics of specialized publishing. There’s no more efficient
and economical way to experience a veritable smorgasbord of industry-specific
expertise and talent!
AGENDA
9:00 AM - Introduction
Mark Ziebarth, Bongarde Media Co.
- Overview of Day’s Agenda
- Introduction of Speakers
- Ground Rules for Seminar
- Historical Background on Specialized Publishing
- Convergence, Synergy and Media Agnosticism
9:15 AM - Why Editorial Matters
Daniel Schwartz, Wolters Kluwer/Lippincott
Williams & Wilkins
Tad Clarke of MarketingSherpa
- What is “great content” and how can I make some
of it?
- How do I recognize it, hire it and package it?
- How do I organize my editorial operation?
- Is it digital first or print first?
- Impact of technology and future of e-Publishing
10:30 AM -Coffee Break
10:45 AM - Operations
RD Whitney, Kennedy Information
- Design
- Production
- Fulfillment
11:15 AM - Ancillaries and New Media
Dan Warren, Warren Communications News
- Special Reports
- Audioseminars
- Conferences and Trade Shows
Noon -Lunch Break (lunch on your own)
1:00 PM - Marketing and Sales
Denise Elliott, Washington Kiplinger Editors,
Inc.
Heather Farley, Access Intelligence, LLC
- Why nothing happens until somebody buys something
- Direct response: Print to Electronic, FFTs to SEO, Copy, Offer
& List today and tomorrow
- Sales: Telemarketing to Account Management
- Lists: Still rule the roost
- Renewals
- Customer Service
2:15 PM - Technology: Opportunity or Abyss?
Frank Finn, Douglas Publications
- Rent or Buy Your Systems
- Hardware and Software
- Growth Needs
2:45 PM - Career paths in Specialized Publishing
Mark Ziebarth, Bongarde Media Co.
3:15 PM - Summary, Q-and-A, and Wrap-up
Download
PDF of Conference Brochure with full program details!
Register
online with credit card now!
Download a PDF of the Registration
Form to mail or fax.
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