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"Usability Testing for Publishers … The Art & Science
of Creating User-Friendly Media Websites"
(three-hour workshop)
Workshop Leader: Don Nicholas, Chief Information Architect,
Mequoda Group
Discover why Website usability equals publishing profitability.
Research has shown that when a usable media Website replaces a hard
to use media Website, revenues immediately climb by as much as 500%
with no increase in traffic. This gain is compounded by the fact
that happy users are more likely to return to a Website that has
met their needs. This results in an ever-increasing, upward spiral
of traffic, revenues and profits.
Learn how to use information architecture, media archetypes, usability
testing and interactive design to create a process that produces
an ever-improving, increasingly usable Website for your publishing
business.
In this three-hour, fast-paced session, you'll:
• Master the 14 guidelines for creating user-friendly media
Websites.
• Discover the 7 media Website archetypes that meet user expectations.
• Understand how to incorporate usability testing into every
phase of the design process.
• Comprehend the step-by-step process for designing, redesigning
and iterating a profitable media Website.
• Learn how to perform a do-it-yourself task completion audit
for the three most common types of media Websites.
"Specialized Publishing Bootcamp: Everything
You Need to Know, in a Cost-Effective, One-Day Package"
(five-hour workshop)
Workshop Leader: Mark Ziebarth, President & CEO, Bongarde
Media Co.
With seven other speakers:
Tad Clarke, MarketingSherpa
Denise Elliott, Washington Kiplinger Editors, Inc.
Heather Farley, Access Intelligence, LLC
Frank Finn, Douglas Publications
Dan Schwartz, Wolters Kluwer/Lippincott Williams & Wilkins
Dan Warren, Warren Communications News
RD Whitney, Kennedy Information
• Perfect training for your staffers who are new to our industry…
• Ideal primer for colleagues changing jobs within your organization,
and…
• Cost-effective overview of new trends and emerging practices
within specialized-information publishing for any employee
Led by industry veteran Mark Ziebarth, the Bootcamp is broken into
seven separate-but-related “courses.” Each course is
taught by a noted expert from the specialized information publishing
industry, delivering tangible, “take-away” value.
Order today to give your colleagues and staffers this intensive
introduction (or re-introduction!) to the basics of specialized-information
publishing. There’s no more efficient and economical way to
experience a veritable smorgasbord of industry-specific expertise
and talent!
PRICE: Each workshop CD is $129 for SIPA members, $179
for non-members.
TO ORDER: Call SIPA at (703)610-0260 or email
sipa@sipaonline.com
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