SUNDAY ROUNDTABLES:

Sunday, June 3, 2007
1:30 – 2:30 PM

Direct Marketing & Sales Track:

• Renewals - How to Keep Your First-Time Buyer
  Nancy McMeekin, Oakstone Publishing, LLC
  
• Forced Free Trials – Maximizing Conversions
  Fran Goggin, Alexander Hamilton Institute, Inc.
  
• Calling all Customers – Cross-selling/Upselling
  Dan Murphy, Lawrence Ragan Communications, Inc.
  
• Selling Your Products Through a Sales Force
  Paula Cavanaugh, Horizon Publishing, LLC

E-Mail Marketing Track:

• Building Your E-mail List
  Schandale Kornegay, Marketing Consultant
  
• E-mail: Rendering & Deliverability Tips to Get to the Inbox as Intended
  Leslie Price, Return Path
  
• Developing Landing Pages That Sell
  Jeanne Jennings, JeanneJennings.com
  
• Designing and Implementing an eFFT Series
  Monica Nason, HCPro, Inc.

Driving Website Traffic Track:

• Web Analytics – What's Important and Why
  Ani Luxner, Digital Marketing Strategies
  
• Tips to Keep Your Visitors Longer
  Barbara Kaplowitz, Big Huge Ideas
  
• SEO
  Bill Barnes, Enquiro Search Solutions

Consumer Track:

• Online Prospecting (Lead Generation) and the Role of Free Reports and E-zines
  Mary Ellen Tribby, Agora Publishing
  
• Partnering Opportunities That Add Profit to the Bottom Line – Revenue Share Programs, Ad Swaps, List Swaps, Co-registration
  Roger Michalski, Eagle Publishing
  
• Website Practices That Really Work – Conversion Marketing or Media Model?
  David Forrest, The Motley Fool

Editorial Track:

• Is the Wall Between Editorial and Marketing Crumbling? And Should It?
  Andy McLaughlin, PaperClip Communications
  
• Content in the Age of Online Commoditization: How to Provide Content Online That Sells
  Rob Rogers, Financial Operations Networks, LLC
  
• Motivate Editors To Do More – E-zines, Conferences, Audio Conferences, Reports
  Scott Steinke, Elsevier/FDC Reports

Business Track:

• Hiring the Best
  Lou Adler, The Adler Group
  
• Global Opportunities for Growth
  Julie Acker, WKHealth
  
• Pursuing Copyright Infringement Suits/Settlements
  Dan Warren, Warren Communications News
  
• Business Valuations
  Baran Rosen, Whitestone Communications, Inc.

Alternative Business Models – Non-Electronic:

• Research as a Revenue Source
  Robin Crumby, Melcrum Publishing Ltd
  .
• List Rental Tactics
  Debbie Goldfarb, IOMA
  
• Repackaging Your Content
  David Schwartz, Niche Builders
  
• Selling Advertising
  Alan Vandenburgh, Vandenburgh Media

Electronic Business Models Track:

• Online Communities and Membership Models
  Tim Kerber, Membergate.com
  
• Virtual Conferences – Webinars
  Lauryn Franzoni, ExecuNet Inc.
  
• Video Publishing Opportunities
  RD Whitney, Kennedy Information

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