AUDIO CONFERENCE:

How to Write E-mail Subject Lines That Increase Your Click-Through Rates by 50%

Wednesday, September 19, 2007
12:30 pm to 1:30 pm

You're invited to a new SIPA audio conference on Wednesday, September 19 , when direct marketing and e-mail copywriting expert Bob Bly reveals how to write subject lines that will get your e-mail opened!

It's easy to do A/B split tests on e-mail subject lines, and well worth the small investment: results show a simple change in subject lines can increase click-through rates (CTR) by as much as 50% or more.

In this program, you'll discover how to write subject lines that grab attention, get your e-mails opened, and increase e-mail response rates and revenues.

What You Will Learn:

• Michael Masterson’s “4 U’s” formula for writing killer subject lines.
• The most important factor determining e-mail marketing success.
• Why putting a number in your subject line can increase response.
• Does “free” in the subject line depress or boost response? The answer will shock you.
• How to generate more orders by avoiding creativity in your e-mail marketing.
• Do questions in subject lines work?
• Why the rules about maximum character length in subject lines are a myth – and how to violate them to your advantage.
• And more ...

Plus, a bonus for registering: Bob Bly has offered to give each registrant a copy of his special report, "Online Marketing That Works: How to Profitably Sell Your Product or Service on the Internet" (normally sold for $29)!

About the Speaker:

Bob Bly, a freelance copywriter specializing in direct marketing, has written for more than 100 clients including Phillips, Boardroom, Agora, Medical Economics, Weiss Research, Brownstone and KCI. He is the author of more than 70 books, including The Copywriter's Handbook (Henry Holt). His Website is www.bly.com. McGraw-Hill calls Bob Bly "America's top copywriter."


Cost to Attend:

SIPA member prices:
Participation in Live Event: $149
Participation in Live Event plus CD-ROM: $199
Can't attend? Buy the CD-ROM only: $129

Non-member prices:
Participation in Live Event: $199
Participation in Live Event plus CD-ROM: $249
Can't attend? Buy the CD-ROM only: $179



To Register:

Register online or call SIPA at (703)610-0260 to register by phone today!