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Missed the program? Order the CD today!
Call SIPA at (703)992-9339 or (800)356-9302.
Recession. Inflation. Budget cuts and lower spending. Some publishers are becoming victims. Others are finding ways to turn these economic changes into opportunities. If you take the steps now to put together a marketing program using techniques and strategies that have proven successful in past recessions, you can see profitable growth right through an economic downturn.
Plus, exciting new media give you some very special advantages.
In this upbeat, comprehensive audio conference, direct marketing expert Craig Huey shares his little-known secrets to marketing during economic uncertainty and distress. Secrets gained over 30 years of experience helping companies prosper in every kind of market.
One of our June conference speakers, Mr. Huey has written and spoken extensively on techniques for marketing during economic stress.
Here is a small sample of the concise, accountable, recession-beating, inflation-hedging marketing strategies you’ll discover:
• The #1 blunder most information marketers make during a recession
• 3 little-known ways to use paid search to offset declining sales
• 5 overlooked techniques to mine your database for hidden revenue in an economic downturn
• How to effectively use direct mail even as budgets are slashed
• How to identify and correct 5 key response-killing blunders most publishers make when creating their Websites
• The little-known secret to boosting direct-mail success in any economic environment
• 3 new secrets to getting your e-mails opened…and read
• 4 powerful SEO techniques that are more important in today’s economy than ever before
• How to supercharge direct mail response rates by integrating your Website with your marketing materials
• The one part of your direct mail or Web page that is guaranteed to get read
• Why your current Website could be a death knell in a recession
• 5 foolproof steps to creating a wallet-opening offer even when budgets are tight
• And much more
Plus, you’ll have the opportunity to ask questions about how to apply these techniques to your specific situation.
You’ll come away from this audio conference with dozens of time-tested ways to apply direct-marketing strategies to dramatically increase your sales and profits — no matter what economic challenges the year brings.
Craig Huey is publisher of the industry newsletter, Direct Response, and president of Creative Direct Marketing Group, Inc., a full-service direct-response agency. He is also president of Infomat, a mailing-list and e-mail brokerage and management company. He is recognized as one of the nation’s top direct-response marketing experts and has made millionaires out of many publishers — in fact, his copy has generated millions of dollars for more than 190 newsletters in the last 25 years. Mr. Huey has taught copy at private corporate conferences and Direct Marketing Association conferences, and has won more than 30 awards for his breakthrough campaigns, including two Gold Awards for Best Newsletter Promotion of 2004-2005 and Best Direct Mail Package. He also won three “Best Of” awards this year from the Web Marketing Association.
Consumer and business-to-business clients have included: Cabot Market Letter, Health Care Risk Management, Wall Street Digest Newsletter, Clinical Outcomes Measurement, Health Alert, Speech Recognition, Womens’ Health Letter, Hospital Peer Review, Hospital Case Management, Personnel Policy Service, Terrorist World Monitor, Hume Publishing Co., Intelligence International Newsletter, Ground Floor, Guerilla Programmer, Data Channels, Forecasts & Strategies and Legal Management Letter — almost 200 newsletters.
Call Kati Fritz at SIPA at (703)992-9339 or (800)356-9302 to order your copy.
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