AUDIO CONFERENCE - Dear Joe: How to get up close and personal - Direct Mail Copywriting
Wednesday, February 28, 2007 - 12:00 PM to 1:00PM

VENUE:

You're invited to a new SIPA audioconference on Wednesday, February 28, 2007 at 11:30AM EST, when copywriting expert Mark Everett Johnson reveals practical techniques to help you reach your audience.

AGENDA:

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Learn the secrets of personal copywriting from the SIPA member who has supplied copy for 300 million pieces of mail for a single newsletter publisher –

• Personalization techniques that get your envelope opened
• How to write letters that resonate with readers
• Carrying your benefit-intensive message all the way through to the order form

PLUS: Possibly the single most powerful technique of personal communication (and you don’t have to be a copywriter to pull it off).

In 45 minutes (followed by 15 minutes for your questions), we’ll walk piece-by-piece through one of the most successful consumer newsletter acquisition packages ever mailed, plus a just-launched business-to-business newsletter package for a famous university publisher.

Mark Everett Johnson has 26 years’ experience writing direct mail copy for mass market consumer publishers as well as niche b-to-b publishers. He is a frequent speaker at SIPA events.